Broadband Cable Association of Pennsylvania

Issue Briefs

Broadband Adoption

As Pennsylvania cable operators continue their decades-long narrowing of the state's digital divide through ongoing expansion and deployment of broadband infrastructure, the focus has shifted from "availability" to "adoption."

While broadband cable is available to 93 percent of Pennsylvania households, many consumers who can subscribe to broadband choose not to for a variety of reasons - including a lack of digital training and skills, a perception that the service isn't relevant to their lives and misconceptions about affordability.

The state's most popular broadband networks are there for the taking; it's the "take rate" that needs to be elevated.

As the nation's largest residential broadband provider, the cable industry recognizes that promoting broadband adoption is a critical element to fulfilling its potential, and has been aggressive with initiatives that improve digital literacy skills, promote computer ownership and encourage home broadband use.

To help close the broadband adoption gap, Pennsylvania cable companies are engaged in a range of initiatives and public/private partnerships aimed at improving digital literacy skills, promoting computer ownership, and encouraging home broadband use. The industry supports the federal government's efforts to expand broadband access and spur adoption and has encouraged targeted programs that can make a tangible difference.

Cable companies in Pennsylvania recognize that promoting broadband adoption is a critical element in fulfilling broadband's potential, resulting in a range of initiatives and public/private partnerships aimed at improving digital literacy skills, promoting computer ownership, and encouraging home broadband use.

Around the country, the cable industry continues the enormous strides made in the Commonwealth:

  • Cable broadband is available to 93% of U.S. households;
  • Cable operators provide broadband service to 58% of U.S. residential customers;
  • Cable operators invested $13 billion in infrastructure updates in 2011;
  • Standard cable broadband speeds range from 10 Mbps to 20 Mbps;
  • More than 105 million American homes have access to speeds of 50 Mbps or faster.

Meanwhile, the commitment of private capital continues. Pennsylvania's cable industry has succeeded in growing the availability and use of broadband in homes and businesses through an investment of more than $8 billion - since 1996 - to build a broadband infrastructure that has become fundamental in how households and businesses use data, voice and video services. By growing the investment, Pennsylvania's cable companies will continue expanding the broadband adoption rate.