Broadband Cable Association of Pennsylvania

First in Broadband, the Future of Broadband

Soon, for the first time, you will be able to pay for your addiction to "True Detective" through your cell-phone bill. In a deal announced Tuesday, consumers can sign up for HBO Now, the premium network's Internet-only service, through Verizon Wireless. No pay-TV provider, digital distributor or fixed-line broadband subscription required. HBO and Verizon Communications gave no details on when the 100 million Verizon Wireless customers might be able to buy HBO Now in this fashion, but a person familiar with the matter expects it soon. eanwhile, Verizon's FiOS and high-speed broadband customers can sign up for HBO Now immediately. Verizon joins Cablevision on the list of HBO's traditional partners that have bought the network's somewhat controversial pitch that the companies can target cord-cutters together by bundling HBO Now with distributors' broadband packages. The Verizon Wireless option takes this idea even further. Those averse to the pay-TV bundle also have the option to subscribe to HBO Now through an array of digital distributors, including Apple, Amazon and Google's Android.

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