Broadband Cable Association of Pennsylvania

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March 12, 2013

Measurement firm Nielsen has begun tracking the viewing habits of some 5 million American households that receive entertainment on Internet-connected devices and television sets. It's a group Nielsen dubs the "Zero TV" households, though that fails to precisely describe this group of viewers who are mainly younger than age 35 and childless. The vast majority - some 75% - own at least one television, but these sets are connected to the Internet, not to a cable or satellite service.

These nontraditional TV viewers surveyed as part of the latest Cross-Platform Report from Nielsen cited cost and lack of interest as the main reasons for not subscribing to a traditional pay TV service. It remains to be seen whether this group, referred to by some industry observers as the "never-connecteds," will forgo cable or satellite subscriptions as they age, buy homes and raise families. "You do have to sit back and say, 'Is it a life stage? You're younger, you don't quite have the economic means. Does this mean you'll never get that traditional pipeline to content?' " said Dounia Turrill, senior vice president of insights at Nielsen Co. "That's a longitudinal look that we need to be aware of and we'll keep an eye on."

Nearly half of the "Zero TV" homes - 48% - watch TV shows through online subscription services like Netflix, Hulu Plus or Amazon Prime. More than two-thirds say they get their video on a constellation of devices that include their computers, Internet-connected TVs, smartphones and tablets, Nielsen found. Nielsen said last month that it would expand its definition of "television" households to reflect the new ways consumers get their entertainment, including measuring viewing on Internet-connected TVs in the home. "Evolving the definition of the traditional television household is really critical at this juncture with the proliferation of content that is delivered to the home in different ways," Turrill said. Los Angeles Times


Two state representatives on Monday asked colleagues to join them in bringing a resolution for the House to begin impeachment proceedings against Supreme Court Justice Joan Orie Melvin. The suspended Supreme Court justice and her sister, Janine Orie, were found guilty in February on charges related to campaigns by Joan Orie Melvin for Pennsylvania's high court. Justice Orie Melvin was found guilty on six of seven counts, including conspiracy, theft of services and misapplication of government funds. They are scheduled for sentencing May 7.

On Monday, state Rep. Glen Grell, R-Cumberland, and Rep. John Sabatina, D-Philadelphia, circulated a memo asking House members to lend their names to a resolution authorizing the House Judiciary Committee to investigate the justice's conduct to determine if she is liable for impeachment. Justice Orie Melvin also could be removed from the court at sentencing or in a proceeding before the Court of Judicial Discipline. Pittsburgh Post-Gazette

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